Vanessa Paradis is the face of Conscious at H&M this spring – what a great collaboration this is! Vanessa Paradis beauty is so right for the campaign with the romantic pieces, floral prints and soft design of the Conscious organic eco-friendly collection, that are both on-trend and also more-sustainable materials, such as organic cotton, recycled polyester,and Tencel. It is part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials.
“I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.” Vanessa Paradis
The full women’s collection will be available online and in H&M stores worldwide end of March, alongside Conscious collections for Men – blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.
Behind the Scene Video and images..
Are you an eco-friendly aware shopper?