Giles Deacon young British fashion designer has done a number of exciting brand collaborations from QVC Jewellery, New Look, Cadbury and many more but Lingerie is his first with UK’s leading sexiest brand Ann Summers!
The collaboration is a first for Ann Summers – with Giles’ fashion design expertise and undisputed catwalk success and Ann Summers’ 30 years of making every woman feel like the sexiest woman in the world – the result is a range that is unapologetically sexy and bold… with a dash of naughtiness.
Giles Deacon said about the collaboration:
“It has been exciting to work with Ann Summers on the Giles for Ann Summers capsule collection – Ann Summers is an iconic brand recognised and loved by so many and which occupies a unique and successful position on the British high street.
I knew at the start when designing the collection that I wanted it to combine great shapes, thoughtful details and to be of the highest quality that would enable the pieces to be aspirational yet affordable. I also thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness – the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.”
Giles Deacon for Ann Summers SS14 to launch in-stores and online 1st May 2014